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A business case lays out the information to identify whether a project is worth running. It is one of the inputs for the PMI process to develop project charter. The business case can be used to solicit support and to find sponsor and champions for the project.

According to the PMBOK, 5th edition, section 4.1.1.2, a business case may be created because of...

  • market demand
  • organizational need
  • customer request
  • technological advance
  • legal requirements
  • ecological impact
  • social need

In academics, a business case lays out both the pros and cons of the proposed project, the financial costs and expected benefits. Businesses often provide less formal support for the project.

Related: project charter

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