4 Tricks To Master The Magic Of Modern Lead Generation

Hitting the mark.

The objective is

"Something toward wihch work is to be directed, a strategic position to be obtained, a purpose to be achieved, a result to be obtained, a product to be produce, or a service to be performed."[1]

Sometimes the terms "objective" and "goal" are used interchangeably within an organization. Other organizations will make one of the terms subservient to the other or specify that one of them must describe measurable success criteria. (The use of these terms may be part of the organizational culture.) Also, some organizations will separate objectives according to the level of the organization -- for example, "strategic", "tactical", and "operational".

Related: deliverable, key performance indicator, motivation


  • Company revenues to increase by 5 percent within the next 12 months.
  • Increase employee satisfaction ratings to at least a score of 80 on the annual survey.
  • Complete all projects within 10% of budget (incorporating approved changes).

External linksEdit


  1. PMBOK, 5th edition, p. 548.

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